Havas Helia has joined forces with All Response Media to retain the direct and digital marketing account for English Heritage, worth £4.5m over the next three years, following a whopping seven-way competitive pitch.
The account was put up for review in the summer and there is an option to extend the contract for a further two years. Helia first started working for the charity in 2017; the business was previously held by Bray Leino.
English Heritage is the custodian of over 400 sites steeped in over 6,000 years of history, including Stonehenge, Dover Castle, Tintagel Castle and Hadrian’s Wall.
The charity aims to become entirely self-funded by 2023 and has briefed Helia and ARM to devise an integrated strategy for the acquisition of annual memberships across digital and direct marketing channels to deliver new income.
The scope includes multi-channel direct response creative, as well as media planning, buying, print and production.
English Heritage head of membership marketing Johanna Lovesey said: “We are pleased to appoint Havas Helia for another three years. It was a highly competitive pitch and we were impressed with the robustness and ambition of their response. Their thinking was exciting and identified some important opportunities for our business. The creative showed a real understanding of our audiences and what makes them tick.”
Havas Helia managing director David Macmillan added: “We are particularly delighted by this win. English Heritage plays a vital role in protecting our history for future generations. They are a brand that matters and we are passionate about making strong connections between them and their members. At Helia, we love working with them and are proud to have been chosen, once again, to be their partner.”
AKA, which handles the media planning and buying business, is unaffected by the appointment, as are Saffron and Karmarama which run branding and advertising.
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