Before 2005, Blue Monday was the seminal 1983 New Order song, dubbed “the crucial link between Seventies disco and Eighties house”. Then Sky Travel turned it into a marketing campaign designed to get consumers to book summer holidays to beat off the January blues.
With rising awareness around mental health issues, it is perhaps no big surprise that many organisations are jumping aboard the phenomenon to “own” the most depressing day of the year.
Three years ago, performance marketing specialist Webgains discovered that sex toys and lingerie were among the most popular selling items on Blue Monday, with the Rose Gold Mini Vibrator and the Sexy Lace Plunge Bra from Ann Summers providing stiff competition for other brands.
However, this year could belong to UK consumers’ love of gravy after KFC launched a giveaway promotion of the “brown stuff” to all customers.
The fast food chain usually charges £1.29 for a regular-sized pot (112g), but in a move which it claims will “put the shake back into your tail feathers”, customers can pick one up for nothing at its 890 UK restaurants. It is especially popular on mashed potato apparently.
Commenting on the freebie, KFC said: “Whether you’re looking to smother, drizzle or drench, we guarantee this’ll put the shake back into your tail feathers.
“Head to your nearest KFC restaurant and ask for the Blue Monday gravy offer and that’s it. No other purchase required.”
If you are not a gravy fan, you could do worse than try to work out the New Order lyrics: “Those who came before me, Lived through their vocations, From the past until completion, They’ll turn away no more, And I still find it so hard, To say what I need to say, But I’m quite sure that you’ll tell me, Just how I should feel today.” It is a good tune though…
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