Pandora, the upmarket jewellery brand sported by the likes of Mel B, Olivia Culpo, Jessica Wang and Camilla Luddington, is setting up a dedicated team to boost the retailer’s digital presence, omnichannel expertise and use of data.
Bringing together software engineers, designers and analysts, the group will be based at the company’s Copenhagen headquarters in Denmark and tasked with the rapid evolution of Pandora’s digital customer experience and driving sales through digital channels.
The group will also aim to strengthen Pandora’s abilities to capture, analyse and apply customer data to enable better personalisation of the customer experience.
It will include expanded development teams, an new user experience design studio, supporting planning functions and a raft of data analytics professionals.
The firm says that locating the group in Copenhagen will allow Pandora to boost the Danish tech scene and is currently seeking to fill around 80 roles, including data analysts, strategy managers, digital engineers, product managers, and operations managers.
Pandora chief digital and omnichannel officer David Walmsley said: “How we derive the benefits from technology and data to create a great customer experience is key for us as a global brand. Today marks the next stage in Pandora’s digital transformation, as we make this significant investment in our technological capabilities.
Chief information officer Peter Holmberg added: “Data driven customer growth is a strategic bet for Pandora and our ambition is to become the best in class at personalisation within two to three years. This group will be instrumental in delivering on our aspirations within advanced data analytics.”
Late last year, Pandora hired Bulgari global marketing chief Carla Liuni to boost its turnaround plan as it continues to plough more spend into a data-driven digital strategy.
This followed the appointment of agency 55 London to handle the retailer’s data and analytics strategy to maximise the potential for online activity to drive new and loyal customers.
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