The Rank Group has appointed Edit to handle SEO and content marketing for its Mecca Bingo and Grosvenor Casino brands following a competitive four-way pitch.
The agency, which was formed last year from the merger of Response One, Amaze One, Occam and Branded3, secured the brief based on its expertise in the gaming sector and its creative content recommendations.
Edit, owned by Kin + Carta, already works for financial spread betting firm SpreadEx; other clients include Jaguar Land Rover, Azzuri, Vue Cinemas and Travelex.
Rank Group brand and performance marketing director Darren Moffett said: “Initially, we selected Edit as a partner agency because of their innovation, creativity and dynamic approach to campaign execution.
“Thus far, the team has demonstrated an innate understanding of our brand and values and skilfully created content to strengthen our SEO presence. Consequently, we’re delighted to be working with Edit and look forward to continuing our partnership throughout 2019.”
Edit chief media officer Tim Grice added: “Content marketing continues to be a fast-growing area for the business and crucial to improving organic performance. Our award-winning team has a wealth of experience in the sector and are excited to be working with Darren and the team at Rank Group.”
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