Gatwick Airport is aiming to promote and increase the use of its shopping services, while also pushing the broad retail and catering range on offer, with a new winter campaign by Publicis Chemistry.
The integrated campaign launches this week and follows this year’s successful “Tempted before Takeoff” summer campaign. Flagging up the three services Reserve from Home, Collect on Return and Carry on Board, the initiative is launching in-airport across print, outdoor and digital advertising, as well as featuring on Gatwick’s website, email banners and social media channels, including Facebook and Twitter.
The creative focuses on products from Gatwick’s collection placed on white card and shot against vibrant backgrounds. The images are accompanied by headlines that point out the advantages of the shopping services available to customers. The creative also highlights exclusive 20% savings off high street prices on offer to customers.
Gatwick Airport head of retail Spencer Sheen said: “We’ve significantly extended our range of shops and now we’re giving people more ways to enjoy them. Collect on Return and Reserve from Home make shopping at Gatwick even easier and even more fun.”
The campaign is targeted at people travelling to Gatwick Airport during the festive period, including families travelling during the school holidays, expats who are visiting the UK, foreign citizens who are returning home, those taking advantage of travel during off-peak periods and business travellers.
There are eight executions including: watch, tablet, handbag (Reserve from Home); shoes, coat, headphones (Collect on Return); gifts (Carry on Board) and food.
Publicis Chemistry ECD David Prideaux commented: “Gatwick continues to make airport shopping more and more glamorous and these ads – with a little help from photographer Amy Currell – do exactly the same thing.”
Related stories
Gatwick woos holiday shoppers
X-ray ads hail Gatwick retail offer
Chemistry lands Gatwick business
Gatwick hunts firm for data insight
Gatwick ads get into festive spirit with @Publicis_Chem http://t.co/qaErklijKF #directmarketing #digitalmarketing #CRM #advertising
Our new integrated winter campaign for @Gatwick_Airport has just launched! http://t.co/XH14V7Basu http://t.co/aCfJZEklAd
RT @Publicis_Chem: Our new integrated winter campaign for @Gatwick_Airport has just launched! http://t.co/XH14V7Basu http://t.co/aCfJZEklAd