The Brits are aiming to prove UK digital creativity leads the world, following the release of the Cannes Cyber Lions shortlist which has given domestic agencies 22 shots at an award.
The UK has the second highest number of finalists, but is still a long way behind the US which has secured 56 nominations.
Google will lead the UK’s assault, with eight entries for Google Chrome activity, five from Google Creative Lab and three from Google UK.
AKQA, Adam & Eve/DDB, BBH, Beattie McGuinness Bungay, Factory Studios, Lowe & Partners, RSA Films London, Rubber Republic Bristol, Toaster London and Wieden + Kennedy are also in the running.
AKQA has three on the list for Nike campaigns, while BBH for Lynx and Refuge and W+K also for Nike each have two finalists.
Last year, UK agencies scooped nine gongs – five silvers and four bronzes, but no golds, after being shortlisted for 19 awards. However, it did represent a backward step from the previous year when the Brits landed 16 trophies, three golds, three silvers and ten bronzes.
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