Specialist insurer Hiscox has revamped its online presence as part of plans to enable increased levels of personalisation for customers and ultimately improve their overall experience.
Designed and built by digital agency Amaze, in partnership with Drupal specialists CTI Digital, the new site aims to increase engagement with insurance brokers and prospective customers (small business owners, start-ups, contractors and high value home owners) with Hiscox’s insurance offering.
While the insurance market is largely price driven, Hiscox insists it goes against the grain by focusing on quality cover tailored to customers’ specific needs, that is fit for purpose in the event of a claim.
For customers who are clear about what level of cover they need, selecting and purchasing insurance is simple and fast. For those who are less sure, useful content is provided to help them. The site also includes a new dedicated broker centre, which offers brokers easy access to all the product and policy information needed, enabling them to offer the best possible advice to their customers.
The project included upgrading the site to a Drupal platform and developing a bespoke design that more closely reflects the Hiscox brand.
As a key source of lead generation, the website is responsive and optimised for all channels and demonstrates Hiscox’s commitment to creating quality products and services that meet customers’ needs.
Hiscox head of acquisition Stuart Mahoney said: “We wanted to make the complex simple and provide our customers with a great experience when learning about and purchasing their insurance cover. We were also keen to build on our fantastic broker relationships, and further support them in delivering an excellent service to their clients.
“We have a strong brand ethos of challenging convention and wanted our website design to reflect this.”
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