Iris has strengthened its relationship with Club Wembley, the membership programme at Wembley Stadium, by being appointed to handle its entire marketing account.
The agency’s CRM and insight consultancy, Iris Concise, has worked with the business since February 2013, advising Club Wembley on how to maximise its sales and marketing strategy.
But following a competitive pitch, Iris will now work across core marketing activity, including lead generation, experiential activity, match day activation and event communications.
Club Wembley members are offered a host of seating and hospitality options, including private boxes, access to the Bobby Moore Club and bars, concession outlets and restaurants.
Members can also attend other events at the stadium, including the breakfast with the England manager, lunch with FA Cup legends, and exclusive golf days with football stars.
Club Wembley director Heath Harvey said: “It was important that we appointed a partner that we felt we could collaborate with, had the right creative, planning and analysis capability to bring us a truly joined up offering and above all – was the right culture fit for our brand.”
Iris chief executive for Europe Steve Bell added: “Once clients can see the extent of what we can do for them– it’s like we’ve taken a load off their mind. Clients don’t want more agencies – they want one dynamic agency that can deliver insight, strategy, creativity – all with quality and consistency of delivery.”
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