M&C nets £30m Konami launch

M&C nets £30m Konami launchKonami Digital Entertainment has handed M&C Saatchi the £30m account to launch what it claims is the most ambitious and expensive game it has ever released.
Metal Gear Solid V: The Phantom Pain is the latest in the franchise series created by the producer and director Hideo Kojima.
Spanning over 25 years, beginning with the original Metal Gear on MSX – the first Microsoft games console launched in 1983 – through to PS4 and Xbox One, The Phantom Pain makes up the second and final part of Metal Gear Solid V Experience.
Targeting hardcore gamers and loyal Metal Gear Solid fans, and reaching out to a new generation of players, M&C Saatchi will handle communication and brand strategy, web design and build, film, outdoor, print, social, experiential, PR and CRM. It is likely that Lida will work extensively on the business.
The agency won the business in a competitive pitch run on both sides of the Atlantic including LA-based Ayzenberg, London shop BETC and two other undisclosed agencies.
The game will be released next year and be available on PlayStation 3, PlayStation 4, the Xbox 360 games and entertainment system and Xbox One.
M&C Saatchi managing director Richard Alford said: “Launching a new game as important as Metal Gear Solid V is going to be brilliant fun and a huge challenge. This is a truly global franchise that whips up passions and prejudices wherever it goes. We can’t wait.”

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1 Comment on "M&C nets £30m Konami launch"

  1. £30m Konami Metal Gear Solid launch goes to @mcsaatchi http://t.co/4MhVMz6HaZ #directmarketing #digitalmarketing #CRM #advertising

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