Mediabrands data chief nets senior Havas Helia role

Havas Helia has poached IPG Mediabrands global data officer and former Rapp chief Russell Marsh to spearhead the agency’s own data department.
Marsh, who succeeds Ben Silcox as chief data officer, joined Mediabrands in January 2014. While there he was responsible for driving the automation and programmatic agenda and integrating all of the agency’s data to provide better targeting and buying decisions for clients.
He started his career at 3T Productions in 1993, and joined Agency.com as a senior creative director six years later. He then had a spell at Sapient and Fullsix before returning to Agency.com in 2005.
In 2008, Marsh switched to Rapp as group digital stratgey director and was promoted to global head of mobile and then group strategy director. During this this he worked on clients including Pfizer, Barclays, Virgin Media and ScottishPower.
Havas Helia group chief executive Tash Whitmey said: “Russell, like me, believes in the combined power of data and creativity. His pedigree speaks for itself, making him an extremely impressive individual with a formidable record of data and innovation across some of the largest blue chip brands. Havas Helia has had a record 2015, with 2016 already looking exceptionally strong.
“Russell is the power and intelligence that we need behind our data to propel our clients even further.”

TOPICS:agency news Havas Helia