Ocado has launched a new data insight platform – powered by Tableau – designed to help its suppliers boost their sales through the online grocer’s website.
The offering, dubbed Beet by Ocado, will provide suppliers with information on key customer shopping and ecommerce trends and is one of the firm’s first major initiatives since Hannah Gibson became CEO in September. She previously worked in Ocado’s tech division.
The Ocado Retail business is a joint venture between Ocado and M&S. Head of supplier services Jack Johnson said: “Our market-leading customer data has long been the heartbeat of our business, allowing us to react to trends in real time and make impactful, data-driven decisions.
“We are delighted to be launching Beet Insight, the first product under our new Beet by Ocado supplier offering, providing our suppliers with access to rich customer insights.
“With Tableau’s best in class visualisation capabilities, together with our market-leading insights, we empower suppliers to quickly identify opportunities to grow their brands and optimise their strategy on Ocado to maximise their commercial performance.”
The launch of the service, which replaces previous insights offering Crunch, comes at a crucial time for the business; in H1, sales declined 4.2% and it made a £700,000 loss.
Earlier this month, M&S insisted that “a renewed attention is now required to reinforce Ocado Retail’s unrivalled proposition of market leading quality, service and choice underpinned by M&S Food”.
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