Paragon acquires top London creative studio Tod UK

paragon nParagon Group is boosting its creative services capabilities with the acquisition of Tod UK (formerly Tangent on Demand) for an undisclosed sum.

The Farringdon-based creative services studio was once part of the Tangent Communications empire, which also included online print portal, estate agent marketing print specialist Ravensworth and digital agency Tangent Snowball, which specialised in the luxury sector.

Tangent delisted from AIM in April 2016 after a management team together with majority shareholder Michael Green took the group private in a £11.91m deal backed by Green’s Portland Investment Management. Tangent now has an 80-strong team of strategists, designers, engineers and data specialists located in London and Newcastle.

Meanwhile, Tod UK works for both agencies and brands, and claims to be able to “print on to just about anything”, with its inhouse print finishing expertise “turning the imaginable into reality”.

The studio employs about 30 staff and at one time had sales of around £3m. Over the past two decades, Tod has applied its combination of craftsmanship, specialist equipment and industry experience to become one of the most creative print production business in London.

The production facility will be integrated into Paragon’s Service Graphics Print & Design business and continue to provide highly personalised solutions using technologies.

Paragon Service Graphics managing director Mike Holyoake said: “The mix of highly sensory and visual capabilities combined with the talented staff working within Tod makes it a perfect fit for us as we continue to expand our creative services proposition and deliver new, innovative solutions to our customers.”

Tod general manager Andy Davis added: “This is a very exciting next step for Tod and will allow us to continue our innovation in creative print production.”

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