Pizza Hut brings in CMO with brief to fire up brand

pizza hut CMOPizza Hut UK, Ireland & France has appointed a new chief marketing officer with a brief to transform it into a younger, more culturally relevant, and digital-first brand.

The company, which along with KFC and Taco Bell is owned by Yum! Brands, has drafted in Jana Ulaite, who has a background in the tech, entertainment and gaming sectors.

Her most recent role was vice president of marketing at tech company Tempest, while she has also held marketing posts at TikTok, Apple, Electronic Arts and Square Enix.

In her new position, Ulaite will be responsible for ensuring that brand strategy is at the forefront of marketing efforts to accelerate Pizza Hut’s growth across the region. She will also play a key role in identifying creative ways to deliver brand activity and will draw upon her tech expertise to deliver a “more modern” experience for Pizza Hut customers.

The pizza company has embraced digital operations since 2018, setting up an innovation hub called Pizza Hut Digital Ventures the same year and launching its first UK loyalty programme, Hut Rewards. Parent group Yum opened a data skills academy in 2021.

Pizza Hut’s mobile app supports its website, pizzahut.co.uk, which allows customers to book tables at restaurants, buy takeaways and get deliveries through JustEat, Deliveroo and UberEats.

Ulaite said: “I’m delighted to be joining the leadership team. As one of the world’s largest restaurant and takeaway franchisers, it is truly an iconic brand.

“My role will focus on transforming Pizza Hut into a younger, more culturally relevant, and digital-first brand. Not to mention delivering everyday value and experience for our customers – I can’t wait to drive this forward in 2024.”

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