The Post Office has appointed Red Brick Road as content agency following a competitive pitch involving agencies on the Crown Commercial Service Framework for digital marketing and social media.
It not known how the appointment will affect Ogilvy, which was handed the Post Office’s creative account in 2019; its brief includes advertising, branding, digital, CRM and production.
Red Brick Road has been charged with supporting the Post Office with content strategy, analytics and evaluation, content creative, content management, partnership management and content production alongside other agencies.
The state-owned private company operates a 11,000-strong network of retail post offices; some offices are managed directly, while others are run on a franchise basis.
Its services include banking and financial services, such as savings accounts, mortgages, personal loans, and insurance products. The Post Office also offers home Internet services in the UK and in-house currency exchange, alongside international money transfers through Western Union.
Post Office marketing director David Enwright, who has been in the role since July 2019, said: “Red Brick Road’s ambitions really align with our business objectives – to create relevant and rewarding conversations with our Postmasters and with all of our customers.”
Red Brick Road chief executive David Miller added: “The Post Office is the beating heart of communities across the UK, supporting individuals as well as businesses with essential services. It touches all of us. We’re thrilled to be partnering with David and his team.”
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