Royal Mail woos lovers with pop-up postbox erection

royal mailWith a “challenging year ahead” and industrial action looming, Royal Mail needs all the love it can get at the moment, so it will no doubt be hoping that its latest stunt – in which it has erected a special Valentine’s Day postbox in the Wiltshire village of Lover – might just get romantics rushing to post plenty of cards.

For those of you feeling giddy at the prospect, the postbox is decked out in romantic designs, including Cupid’s bow and arrow, and located on Besomer Drove in Lover, Salisbury.

Royal Mail is also supporting the village’s annual Lover Village Valentine Post, with a pop-up Post Office being a key part of the Valentine service delivered by village residents.

According to Royal Mail, the post office adds an “extra special romantic touch to every Valentine’s card by marking cards with a stamp to show it has been sent from Lover”. The Lover Village Valentine post service enables people to receive the special Lover cachet stamp on the envelope of their Valentine card before it is sent anywhere in the world. The Lover village website ( is taking online orders and the pop-up Post Office opened at the weekend.

Royal Mail head of campaigns Mark Street said: “As loved ones prepare to show their affection for one another, Royal Mail is playing an important role, as always, in delivering cards, letters and gifts across the UK.

“Valentine’s Day is an opportunity to let that special person in your life know how much you love them and we are very pleased to play a part in this loving celebration.”

Sadly for Royal Mail, it seems most people just send a text these days…

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