Santander UK is banking on HSBC’s group chief data officer Rakshit Kapoor to ramp up its data strategy, technology and governance with the ultimate aim of creating the organisation’s first data and analytics centre of excellence.
Kapoor joins the company this week, also as chief data officer, and brings more than 20 years’ experience in senior technology and data roles.
He succeeds David Hayes, who had joined the business in 2001 when it was still Abbey National. He became CDO in 2014 and was promoted again in 2018 to head up data services across Santander UK. Hayes switched to be CDO at the Open University in August last year.
As head of data transformation for Europe, Kapoor will work closely with fellow European CDOs at the company to harmonise approaches to data and analytics across the continent, helping the region to collaborate on business services, share innovation and operate more efficiently.
Kapoor will report to Santander UK chief operating officer Iain Plunkett, and for his European position, to global head of new models and data unit, Cristina San Jose.
For the past six months, Kapoor has held an interim role as a senior data advisor for the NHS. Prior to that, he served as group CDO at HSBC, where he was responsible for the development and implementation of the bank’s group-wide data and analytics strategy.
He has also held roles at US insurance company Travelers, where he was global CIO for data, analytics, and AI/robotic process automation, and at JP Morgan, where he was managing director for data management and analytics.
Santander UK deputy CEO Tony Prestedge commented: “I am very pleased that Rakshit will be joining the team. Harnessing the power of data to improve our products and services for customers will be critical in delivering our ambition to be a digital bank with a human touch.
“Rakshit’s experience and expertise will be a huge asset as we develop our data strategy and put data-driven insight at the heart of our decision-making.”
Kapoor added: “I am looking forward to being part of [Santander’s] ongoing transformation and joining such a talented international team.”
Santander’s advertising account is handled by Engine Creative, which recently launched a new execution of the “Bank of Antandec” campaign featuring a virtual reality iteration of the TV duo.
Marketers’ influence soars – thanks to Covid and data
Lockdown 3.0: How brands can recover from coronavirus
Lockdown 2.0: Marketers urged to embrace data insight
Data and tech roles grow as marketing jobs fall 40%
CDOs under pressure to drive long-term business value
Data-driven firms ‘far more resilient to Covid meltdown’