Stella Artois hands account to Elvis

stella-artoisAnheuser-Busch InBev-owned Stella Artois has appointed Elvis to its roster of promotional and shopper marketing agencies following a four-way pitch.
The appointment should bring a little cheer to the business after losing its executive creative director John Treacy to Proximity earlier this week. He had been with the business since its inception in 2003.
The Stella Artois work will focus on in-store and on-trade work; exploiting the agency’s experience gained on the Magners cider account. Three other unnamed agencies are understood to have been involved in the pitch.
A number of agencies have worked on the business in recent times, including DraftFCB and Together Agency, although it is believed that Elvis will replace The Big Kick on the roster.
Stella Artois UK marketing manager Phil Pick said: “Stella Artois is pleased to have appointed Elvis to the agency roster for Stella Artois’ UK promotional and shopper marketing activity.”
Elvis has witnessed a changing of the guard in recent times with Treacy the latest to depart. Earlier this year, chief executive David Bainbridge left to set up his own business, while managing partners Mike Cullis and Craig Morgan, and executive planning director Carl Ratcliff quit during 2012.
The only member of the founding team still at the agency is Martin Semmens. Former Craik Jones chief executive Fiona Scott now handles day to day running of the business as managing director, supported by deputy MD Tanya Brookfield.

Related stories
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Fiona Scott returns for Elvis role
Moran, Cullis and Rachel in start-up
Elvis co-founder Cullis departs
Elvis scoops MAA agency of year

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1 Comment on "Stella Artois hands account to Elvis"

  1. RT @DM_editor: Elvis has entered the Stella Artois building #directmarketing #directmail #digitalmarketing #datamark…

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