Waste fuels Tesco promo rethink

tesco-building-700x45_660Tesco has pledged to overhaul its promotional marketing after revealing it threw away almost 30,000 tonnes of food in the first six months of the year, including 68% of salad sold in bags.
The supermarket giant is to scrap multi-buys on large bags of salad, removing “display until” dates from fresh fruit and vegetables, using smaller cases in stores and rearranging 600 in-store bakeries to reduce the amount of bread on display.
The supermarket tracked 25 best-selling products and combined information with data from the Waste & Resources Action Programme (Wrap) to give a food waste “footprint” for each item.
The data shows that in the first six months of this year, 28,500 tonnes of food waste were generated in Tesco’s stores and distribution centres.
Tesco’s commercial director of group food Matt Simister admitted that there was “no quick-fix single solution” to tackling food waste. He added: “Families are wasting an estimated £700 a year and we want to help them keep that money in their pockets, rather than throwing it in the bin,” he said.
Wrap director Richard Swannell said: “We welcome Tesco’s approach to tackling food waste across their whole supply chain, and by identifying the hot spots they can tackle these areas effectively.
“Food waste is a global issue and collaborative action is essential if we are to successfully reduce food waste and reap the financial and environmental benefits of doing so.”
The last figures published by Wrap estimate that 15 million tonnes of food is wasted each year in the UK.

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1 Comment on "Waste fuels Tesco promo rethink"

  1. Tesco pledges to change promotional marketing as food waste piles up http://t.co/P9mkNzUZbK #digitalmarketing #data #directmarketing

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