Tesco’s digital strategy is stepping up a gear following reports that it is planning to take on the likes of Amazon and Apple by launching its own tablet computer, pre-loaded with books, films, music and a Tesco.com app.
According to The Sunday Times, the iPad-style device will be available for Christmas and will be priced at about the same as a Kindle, which retails at £130. It will be well placed to mine customer data as DunnHumby will have an even more direct link to consumers’ buying behaviour.
The launch is part of chief executive Philip Clarke’s digital revolution at the retailer which has also seen in launched Clubcard TV, buy online entertainment service Blinkbox and e-book platform Mobcast, complete with a catalogue of more than 130,000 of the UK’s most popular titles.
The move is designed to win back marketshare from Amazon and Apple, which have both been eating into Tesco’s DVD, book and CD sales.
At the time, Tesco Digital Entertainment chief executive Michael Comish said: “We want our customers to have the widest choice in digital entertainment.”
The company is already winning the battle for online shoppers, according to Kantar data which shows the retailer is the only supermarket to have increased its share of the Internet grocery market over the past year. It now wants to replicate this success into the digital entertainment arena.
Earlier this month Tesco’s Clubcard chief Ian Crook was ousted in a widescale clear-out of top executives as Clarke seeks to inject more energy into the firm’s turnaround plan.
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