UK nets triple gold at Cyber Lions

the-cannes-lionsUK agencies have proved their mettle when it comes to digital campaigns, picking up three golds, three silvers and six bronzes at the Cannes Cyber Lions last night.
The haul was an improvement on last year’s total – five silvers and four bronzes – although as in other categories, the grand prix remains elusive.
The Cyber Lions received a total of 2,627 submissions, and shortlisted 196 entries (22 for UK shops).
The UK golds went to Stink Digital for Geox Amphibiox waterproof shoes, AKQA for Nike+ Kinect and Carat/Rubber Republic for SCA Bodyform.
Silvers were won by Google Creative Lab for Google Chrome, AKQA again for Nike, and Stink Digital once more for Geox.
Wieden + Kennedy picked up two bronzes for Nike, and Google (Google Chrome), RSA Films (20th Century Fox, Prometheus), Stink Digital (Geox), and BBH (Refuge) bagged one each.
The grand prix was shared between DraftFCB in New York for Oreo’s and Pereira & O’Dell in San Francisco for an Intel/Toshiba project.
Meanwhile, two staff from Maxus UK – Georgia Lindsay and Yewande Sokan – scooped gold in the Media Young Lions Award after developing a winning media strategy for Médecins Sans Frontières (MSF).
Maxus UK chief executive Lindsay Pattison said: “The Young Lions awards are our industry’s Olympics and showcase the best young talent from around the world. It’s an amazing achievement for Georgia and Yewande to win.”

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