United Utilities customers urged not to flush it all away

united utilitiesWith the cost of living crisis hitting UK households hard, United Utilities is aiming to help its customers in the North West save money on their water bills with a new campaign to boost understanding what not to flush or pour down sinks.

“More than just great water” is a 30 second TV ad, created by agency Cheetham Bell in partnership with The Gate Films, and will run for six weeks on ITV Granada and VOD.

The ad is part of a multi-channel awareness campaign being implemented by the United Utilities’ media agency MediaCom North across a six-week timeframe. Two tactical campaigns encouraging users to save water are simultaneously running across radio, press and outdoor.

United Utilities provides water and wastewater services to seven million people across the North West, supplying three million households and 200,000 business premises with 1,500 million litres of water every day.

Head of brand Jim Spencer said: “In recent customer research, they have told us they still don’t know enough about what we do or what they are paying for.

“This is a great opportunity to tell people of the North West about the great things United Utilities is doing. Mediacom and Cheetham Bell work together closely to make sure the creative and media approach are streamlined, integrated and effective.”

As well as the TV ad, United Utilities is continuing its sponsorship of Granada Weather and will be running its Stop The Block and Water Efficiency campaigns over the next six weeks.

Cheetham Bell joint partner Leighton Horsley said: “While this isn’t the first time on TV for United Utilities, it is the first time we’ve gone out with a TV ad.

“Our previous campaigns for them – including the Granada Weather indents – have always been tactical in their messaging. But this campaign was designed to convey United Utilities’ passion for water conservation, its work supporting the local community and the breath of services that go into supplying its customers with clean water.”

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