Unlimited and Pablo triumph again in £22m Govt win

The Unlimited and Pablo consortium, which last month’s landed the Government’s HMRC account, has struck gold again by scooping the £22m Cabinet Office business against established roster agencies.

The contract is dedicated to delivering public service communications that support government priorities, both domestically and internationally.

As well as the UK’s “GREAT” programme, which is focused on driving economic growth across the nation by encouraging international audiences to visit, study, trade, invest, live and work in the UK.

The procurement process was managed by Crown Commercial Service and the £22m contract will run for two years.

Work across the Unlimited and Pablo consortium will be underpinned by expertise in neuro, behavioural and data science from Unlimited’s Human Understanding Lab.

The scope of the contract is extensive and is expected to run across Pablo and the entirety of the Unlimited group, including TMW Unlimited. The Diversity Standards Collective, which specialise in reaching diverse, intersectional audiences are also part of the consortium and worked on the pitch.

Unlimited president Tim Bonnet said: “We’ve been appointed as the ‘go to’ agency for the Cabinet Office. Our work will arguably be some of the most important communications in the UK and overseas, covering everything important to this country. Be it big brand-led campaigns or urgent informative messaging, we are delighted, now let’s get to work.”

Pablo London joint managing director Harriet Knight added: “Change is the cultural norm in the world today. What a time to be in marketing. To be able to use our creativity in partnership with the Cabinet Office to help: people, the perception of Britain globally and support what matters is intoxicating. We are in!”