Content marketing specialist Untold – which has fewer than 10 staff – has beaten off five agencies, including major networks, to scoop the global digital marketing account for 125-year-old Czech beer brand Budweiser Budvar following a competitive pitch.
The agency was set up in 2014 in Harrogate by former journalists Rob Cowen and Theo Cooper, who have over 40 years “storytelling” experience and has been working for Budweiser Budvar since 2016. The agency recently set up an office in London.
An international tender process was managed from Budvar’s head office and saw six agencies compete over a three-month period to become the Czech brand’s lead agency with responsibility for creating and delivering a fresh digital brand strategy, new global websites and an ongoing, multi-platform content campaign.
Budvar’s global marketing manager Ivan Seleštiansky said: “Untold really understands Budweiser Budvar as a brand, and has a proven record in sharing our stories in powerful, innovative and successful ways.
“Rob, Theo and their team bring real passion, insight and enthusiasm and an unrivalled expertise in storytelling. We can’t think of a better agency to share our stories with the world.”
Cooper added: “Budvar is exactly the kind of brand we founded the agency to work with. Obsessive about quality, an unrivalled product and with incredible, authentic stories. We’ve loved every minute of working with them and we’re very much looking forward to next chapter.”
“Marketing has changed dramatically in the last few years It’s no longer about mass mail-outs and the same old sales-driven messaging. Brands need to be bold, to build worlds that attract audiences and create advocacy. They need to tell stories. And understandably they are looking at smaller, specialist agencies like Untold to do that.”
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