WPN Chameleon is rebranding to WPNC as part of its mission to deliver experiences across all channels and deliver powerful results for clients, tapping into its heritage as a direct response agency.
The changes follow a number of developments at the 50-strong independent agency and in the market.
Firstly, by working with high-profile organisations across many sectors – from finance to charity – WPNC has recognised that clients now require integrated services, from traditional creative to digital expertise, under one roof.
WPNC clients include Plan International UK, NSPCC, Donald Russell and craft beer brand Brew Republic.
Secondly, the new brand reflects the unity between original direct response agency Watson Phillips Norman and digital specialist Chameleon, since they merged five years ago. Both have collaborated ever more closely since then and today operate as one seamless organisation.
WPNC is also bringing to the fore its heritage of creating “compelling experiences” that the agency claims deliver meaningful actions, along with an audience-centric approach to devising campaigns and propositions for clients.
This year, the agency unveiled an international division to take advantage of client opportunities outside the UK, including in France where WPNC enjoys a strategic partnership with Paris-based agency Hopening.
WPNC founder and chairman John Watson explained: “Marketers now need different things from agencies. The Internet and the power of the audience has created a different world – the consumer now engages with brands in so many ways.
“And so WPN Chameleon has changed, too. Now we’re WPNC: an unusual agency that delivers, with rare agility, experiences for consumers across all the channels, from transactional websites to voice skills, from direct mail to TV, from social media to press ads.”
The agency claims to combine decades of experience in the responsive techniques of DRTV with deep expertise in technology; from understanding how video garners great results in social media, to devising cutting-edge payment systems to make charity donations easier.
WPNC has developed its engage-connect-convert model to connect the agency’s clients with their audiences across customer journeys. Insight drives ways for brands to be noticed and gain relevance. Consumer relationships are then deepened with a two-way exchange of content, views or values. This provokes desired outcomes, from sales to donations, the agency insists.
Watson added: “Delivery is only half the story. It’s content that makes consumers do the things that marketers need them to do. So at WPNC we create experiences that are truly compelling. Our creative skills, across all of the online and offline media, make an extraordinary difference.
“In among all those changes, one thing remains undimmed. We still believe in getting the numbers for our clients. Our heritage in response means that a client’s ROI is always our starting point.”
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