Wunderman UK has recruited Lisa Campana as its director of design to work closely with executive creative director Abi Ellis to further the agency’s vision for what it describes as “the creative department of the future”.
Campana moves from lead roles at global online design business Moo, where she was head of design, and on-demand service Blinkbox, where she was creative lead. Campana has also worked at Channel 4 and Interbrand in New York.
Wunderman UK’s creative team recently launched The W Project, an initiative that offers open-access to creative jobs regardless of age, background, nationality or grades. The team also took part in AdUnlocked, an IPA initiative that sees advertising agencies throw open their doors to young talent, giving school-leavers a taste of agency life.
Recent hires in this growing creative team include artists, authors, technologists, school-leavers and ex-journalists.
Ellis said: “The impact of digital technologies means that there are now no certainties. The creative department of the future is one which evolves, morphs and learns anew as the world changes.
“Like us, our clients want to work with people from diverse backgrounds, which is why we continue to hire people with non-traditional, agency upbringings as well as the agency pedigrees. We’ve stopped looking for people with degrees because we’re determined to build the industry’s largest hub of diverse, multi-skilled creative talent from all over the world. Lisa’s the best person to help with that.”
Furthering diversity in the creative industries is a key strategy for Wunderman. In her previous role, Campana led initiatives to work with Creative Equals and the Creative Mentor Network. This is one of the core focuses in her new post as she expands the team to better reflect the demographic and cultural make-up of the UK.
Campana added: “I’ve been working in the creative space for 25 years and I know what it’s like to feel like the outsider; the only female in the room, the person from a different culture, the return-to-work-mum. All of these things have led to who I am and how I approach creative thinking.
“Everyone is creative, you don’t need qualifications to make it so. If they have them, great – but the real magic moments come from the unexpected collisions between people from different skillsets, mind sets and experiences. That’s what I’m most interested in fostering at Wunderman.”
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