'Your Bank' fuels Barclays shake-up

Barclays Bank has stuck to its promise to listen to customers – a pledge which it made with the launch of its Your Bank campaign – and has already committed to eight changes in response to the top ideas shared by consumers.
Following the launch of the initiative earlier this month, Barclays has already received over 370,000 customer interactions generating more than 2,600 ideas on how the bank can make everyday banking easier for customers.
Its eight pledges include a review of overdrafts – following feedback from customers that they want greater understanding of the associated charges. Text alerts for those over their overdraft limit have already been piloted since July, informing customers that they have a day’s grace to add cleared funds and avoid the charge.
Its recently launched “Cloud It” service, which securely stores important documents online, will be introduced via mobile banking, while other measures include a mini debit card for quick purchases under £20, paying in coin machines will be piloted and mobile banking will now also cover mortgage accounts.
Barclays Retail Bank managing director Catherine McGrath said: “After the success of Your Bank, it’s crucial that we show our customers that we are acting on their feedback which is why we have already made these commitments, with more to come. With industry switching now up and running we know that consumers have plenty of different options when it comes to choosing their bank – and we want to ensure they have plenty of options when it comes to banking with Barclays. We value our customers and believe that in order to keep customer loyalty we need to see life from their perspective and ensure they are at the heart of everything we do.”