Engine Group, the firm behind Partners Andrews Aldridge and data wing Fuel, has seen operating profits soar 46% in the first six months of this year, according to its latest results.
With 60% of its revenue now coming from digital marketing, group chief executive Peter Scott said that through the strategy of “client centric collaboration [it] can deliver better work and better, more efficient, solutions for our clients”.
During the past 12 months, the group has also strengthened its management team, drafting in former Communisis and Guardian CRM chief Charles Ping to head up Fuel, as well as appointing Alex Balfour chief digital officer, Rob Donlan chief information officer and Frank Pedersen managing director of Deep Focus.
The company’s full year figures for 2012 were also revealed with a 10 per cent revenue growth to £91.2m, a 180% rise in operating profit and pre-tax earnings of £11.4m. It has also picked up clients such as Warburtons, Roll-Royce, Weston’s Cider, Tesco Mobile and Birds Eye in the UK. Underlying operating profit for last year was £6.8m, while pre-tax profit was £700,00.
Scott commented: “All the evidence suggests that [our] strategy is working well. Today Engine derives over 60% of its revenue from digital solutions, and works for one in four of the UKʼs top marketing spenders.
“In 2012 we focused the business on strengthening management, improving processes and enhancing the way we bring our range of services together for the benefit of clients. 2012 was also a year of consolidation where we consciously invested ahead of revenue in areas such as digital, client service, and new business development in order to provide a firm foundation for future growth. We continue to invest heavily in our businesses to provide broader and stronger platforms.”
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