ZenithOptimedia in pharma launch

Richard Shotton and Tim HippersonZenithOptimedia boss Tim Hipperson has wasted no time in developing the agency’s services with the launch of a new healthcare and pharmaceutical division, dubbed ZenithOptimedia Health.
The division is being headed up by Richard Shotton (pictured left with Hipperson), who has been head of insight at Zenith since 2004.
It will provide a full range of marketing services, including media planning and buying, brand tracking, econometrics, SEO, PPC and conversion rate optimisation.
The agency will also offer the Touchpoints ROI Tracker, which has been used to create an immediate benchmarking study, spanning 9,716 interviews across eight countries to understand the relative influence of 33 touchpoints in the healthcare category.
The Touchpoints ROI Tracker is based on the premise that marketing communications influence a brand’s market share. Touchpoints range from the traditional (point of sale, search, brand websites, internet display) to the more finely detailed, such as different categorisations of recommendation (i.e. from a doctor or from a family member).
Each is subsequently ranked on a scale of influence known as the Contact Cloud Factor (CCF), ranging between 1-100. Category results are then cross-referenced with the wider mass media to generate insight.
ZenithOptimedia Health will also be offering clients the opportunity to access a panel of medical personnel (GPs, vets, pharmacists or specialists) and ailment sufferers. This will allow clients to pre-test creative and monitor the impact of campaigns.
ZenithOptimedia Group chief executive Hipperson said:“We are well established in the healthcare and pharmaceutical field, laying claim to one of the largest pharmaceutical rosters in the UK. We are aggressively targeting growth in this area and are continually looking to deliver new insights to enable our clients to make the most profitable decisions.
“ZenithOptimedia Health gives us an opportunity to further enhance our unique positioning and furnish our clients with an even stronger competitive edge.”

Related stories
Hipperson to join ZenithOptimedia
Hipperson exits G2, and WPP again

1 Comment on "ZenithOptimedia in pharma launch"

  1. RT @DM_editor: @ZenithOptimedia launches dedicated pharma division http://t.co/Ko31leWOaA #directmarketing #digitalmarketing #datamarketing

Comments are closed.