Ad budgets up again but the fat lady’s not singing yet
The advertising and marketing industry is continuing its impressive recovery from the depths of Covid despair, with Q3 budgets increasing…
adspend
Study finally reveals the most potent off and online mix
Marketers may be seemingly ploughing their budgets online as if it is going out of fashion but the most powerful…
Door drops plummet as Covid hits spend and volume
After a year of immense uncertainty for brands, annual door-drop volumes and spend have witnessed major declines, according to the…
Up, up and away: Digital takeover to drive £27.7bn spend
UK adspend could soon be smashing through all targets, with the latest forecast predicting the sector will be putting in…
‘Data-driven ads will be key’ as spend finally recovers
Just 24 hours after Gartner painted a Hieronymus Bosch-style portrait of a marketing industry still in the grips of Covid…
Marketing budgets still on life support in the Covid ward
Anyone searching for signs of a “Covid bounce” in the marketing industry might want to look away now; Gartner reports that…
Spend, spend, spend: Budgets to soar 15.2% to £27bn
UK adspend is forecast to grow by 15.2% this year to reach a total of £27bn, recovering the entirety of…
Online spend proves Teflon-coated against Covid cuts
The UK digital advertising market has proved resilient to the Covid pandemic, while all around were in the doldrums, witnessing…
Put your foot down: Brands gear up for road to recovery
Marketers are finally feeling bullish about a post-Covid boom, and, despite the latest IPA Bellwether Report revealing a further decline…
Govt outguns Unilever, P&G and Sky as adspend soars
The Covid pandemic might have struck the ad industry like a thunderbolt but it saw the Government becoming the biggest…