Get the defibrillators out: ‘axis of evil’ clobbers adspend
Marketing budgets are back in the intensive care unit – despite being giving the kiss of life in the first…
adspend
Online growth to slow to 20 year low, can mail benefit?
Another day, another prediction that digital will continue to gobble up marketing budgets, only the latest study – which forecasts…
EU digital adspend soars but GDPR threat looms large
Digital advertising may still have a job to do to prove its effectiveness – and its compliance with GDPR –…
There she blows: GroupM axes direct mail forecasts
Anyone looking to the GroupM “This Year, Next Year” media spend forecasts for clues as to whether the direct mail…
VCCP and Arena on alert as Domino’s audits adspend
The bosses of VCCP and Arena Media are likely to be facing a few nervous weeks – and possible indigestion…
Marketing spend given ‘kiss of life’ as growth returns
Marketing budgets appear to have come out of the doldrums – in the short term at least – with the…
Adspend to slow even if the UK secures Brexit deal
UK advertising spend is forecast to slow this year to 4.6%, with challenging times for direct mail and TV and…
Industry calls for Brexit ‘Plan B’ as budget growth stalls
The marketing industry is calling on the Government to draw up a “Plan B” following Parliament’s rejection of the Brexit…
Digital spend ploughs on despite caution over Brexit
Brexit uncertainty is continuing to take its toll on marketing budgets, according to the latest IPA Bellwether Report, which shows that…
Adspend to beat Brexit but AI will be the real winner
Brexit uncertainty might be giving UK businesses the screaming habdabs but marketing budgets will silence the doubters, according to a…