Exposed: Long-term damage of short-term budget cuts
The dangers of cutting marketing spend in a recession and the opportunities for bold marketers who maintain or increase budgets…
The dangers of cutting marketing spend in a recession and the opportunities for bold marketers who maintain or increase budgets…
Another day, another forecast for the advertising and marketing industry to try to digest without choking. Yet again, the WARC/AA…
The UK marketing industry is being urged to batten down the hatches once more, with the latest figures showing that…
This week’s IPA Bellwether Report reveals worrying signs that the economic uncertainty is starting to hit marketing budgets, despite some…
Total UK marketing spend appears to have ridden out the cost of living storm in Q2 at least, although the…
The IPA is calling on UK marketers to embrace a new guide to writing agency briefs on the back of…
Marketing experts have waded into the row over Government plans to urge brands to divert their marketing spend into slashing…
The full year 2021 Advertising Association/WARC Expenditure Report, which shows the UK ad market soared by 34.3% last year to…
The UK ad market reached a record £31.9bn in 2021, equating to a year-on-year growth of 34.3%, with digital channels…
Digital advertising spend rocketed by more than 40% from £16.5bn in 2020 to £23.5bn in 2021 as the seemingly Teflon-coated…