Ad budgets derailed again but is that a light ahead?
Covid-19 may be continuing to wreak havoc with companies’ marketing plans, but there is finally a chink of light at the…
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Digital weathers the storm as forecast proves spot-on
If Mystic Meg and Russell Grant ever get fed up bashing out the horoscopes IAB Europe chief economist Dr Daniel Knapp could…
Covid has given CMOs the chance to prove their worth
Covid-19 might have decimated marketing spend, but UK marketers feel the pandemic has also given them the opportunity to redefine…
Brands urged to reinvest in marketing now for recovery
Brand owners must begin ploughing cash back into their marketing activity urgently so that they can reap the rewards once the…
Get ’em in: ‘Ads will be vital’ as lockdown is relaxed
The advertising and marketing industry has welcomed the Government announcement on the further easing of lockdown, insisting the “strategic, creative,…
Brands urged to rethink media mix or see ROI plummet
UK business must relocate their marketing spend away from the likes of cinema, out of home and press to claw…
Industry calls for tax credit plan as spend faces £4bn hit
The marketing industry is calling on the Government to launch a tax credit scheme to stimulate investment and encourage brands…
Sorry Sorrell, you’re wrong: Consumers do want ads
It’s official, Sir Martin Sorrell is out of touch; his assertion that those who say brands should spend their way…
Ad cuts could set you back five years, brands warned
Companies have been warned to think once, twice, three times maybe before they pull their marketing and advertising budgets over…
Facebook catches coronavirus as ad revenues plummet
Covid-19 has done what no regulator, privacy group or data protection scandal has managed so far by whacking Facebook’s ad…