AI-driven advertising spend set to reach £18bn by 2030
The seemingly inexorable rise of advertising tech will see AI-driven adspend in the UK hit £18bn within four years, representing…
adspend
Industry shows its mettle as adspend hits the top corner
The UK advertising market continues to be one of the powerhouses of the UK economy, recording a 6.4% year-on-year…
Lengthy Middle East war ‘to cost ad industry $93.9bn’
US president Donald Trump might claim the war in the Middle East is already won but a prolonged conflict could…
Digital surge sees commercial radio adspend top £747m
Commercial radio in the UK achieved its highest-ever advertising revenue in 2025, hitting £747m – surpassing the previous record of…
AA/WARC reaction: Trust or bust for a 2026 ad thrust
This week’s AA/WARC Expenditure Report has painted a far more positive picture than the recent IPA Bellwether Report, with the…
Ain’t no stopping us now: 2026 adspend to top £50bn
The global and domestic economy might be as fragile as Donald Trump’s ego, but UK advertising continues to smash through,…
Bellwether Reaction: ‘Stay agile, prioritise targeting’
This week’s IPA Bellwether Report has revealed that, perhaps unsurprisingly, the marketing and advertising industry has been caught up in…
Budgets on life support as Trump gives firms the willies
Marketing budgets flatlined during Q4 as businesses exercised caution in the wake of ongoing economic uncertainty – especially over Donald…
Ad revenue to top $1.14trn as sector keeps on trucking
Global advertising revenue is continuing to defy the threats of US tarrifs, economic slowdown and the war in Ukraine, and…
AA/WARC reaction: Digital presence to deliver for Xmas
This week’s AA/WARC Expenditure Report has revealed that the marketing and advertising industry continues to show its mettle, with the…