Exposed: Long-term damage of short-term budget cuts
The dangers of cutting marketing spend in a recession and the opportunities for bold marketers who maintain or increase budgets…
adspend
WARC/AA report reaction: Cracking the curate’s egg
Another day, another forecast for the advertising and marketing industry to try to digest without choking. Yet again, the WARC/AA…
Once more unto the breach: Resist cuts, brands urged
The UK marketing industry is being urged to batten down the hatches once more, with the latest figures showing that…
Bellwether reaction: Can you afford not to advertise?
This week’s IPA Bellwether Report reveals worrying signs that the economic uncertainty is starting to hit marketing budgets, despite some…
Brave brands riding out storm with buoyant budgets
Total UK marketing spend appears to have ridden out the cost of living storm in Q2 at least, although the…
‘Wasteful’ marketers urged to clean up messy briefs
The IPA is calling on UK marketers to embrace a new guide to writing agency briefs on the back of…
Row over adspend cuts turns into chorus of disapproval
Marketing experts have waded into the row over Government plans to urge brands to divert their marketing spend into slashing…
Ad market bounceback: Brands learn to keep investing
The full year 2021 Advertising Association/WARC Expenditure Report, which shows the UK ad market soared by 34.3% last year to…
Digital spend hits new high as online shopping blossoms
The UK ad market reached a record £31.9bn in 2021, equating to a year-on-year growth of 34.3%, with digital channels…
Digital spend soars but IAB chief warns ‘don’t get cocky’
Digital advertising spend rocketed by more than 40% from £16.5bn in 2020 to £23.5bn in 2021 as the seemingly Teflon-coated…