Ad cuts could set you back five years, brands warned
Companies have been warned to think once, twice, three times maybe before they pull their marketing and advertising budgets over…
adspend
Facebook catches coronavirus as ad revenues plummet
Covid-19 has done what no regulator, privacy group or data protection scandal has managed so far by whacking Facebook’s ad…
Call to support freelancers, ‘the lifeblood of the sector’
The advertising and marketing industry has issued a rallying cry for the sector to support freelance workers – from creatives…
Industry backs Budget but warns of tough times ahead
Advertising and marketing trade bodies have welcomed Chancellor Rishi Sunak’s first Budget – including the £30bn package to tackle the…
Spend hits £25bn as SMEs storm data-driven channels
SMEs might not carry the kudos of a Unilever, P&G or Jaguar Land Rover account but they have proved the…
Brands fatten up ad budgets for ‘oven ready’ Boris
Boris Johnson’s “oven ready” Brexit deal could yet prove half-baked but the advertising and marketing industry has certainly swallowed it…
Industry crying out for Brexit decision as spend stalls
It seems it is not only Boris Johnson who is banging the drum to “get Brexit done”, the marketing industry…
Digital adspend hits £7.2bn as video plays starring role
As the marketing industry braces itself for the latest IPA Bellwether Report, the IAB has brought some light relief to…
QueryClick nets £2m injection to fix digital attribution
QueryClick, an Edinburgh-based consultancy which specialises in the all-too-often ignored practice of digital spend attribution, has received a £2m funding…
Get the defibrillators out: ‘axis of evil’ clobbers adspend
Marketing budgets are back in the intensive care unit – despite being giving the kiss of life in the first…