Visitors become star of the show in Mme Tussauds blitz
Madame Tussauds London is shifting away from celebrity figure-centric communications by putting the spotlight on the interactivity of the visitor…
advertising
Identity crisis: Clichéd ads alienating UK consumers
Brands stand accused of continuing to rely on regional stereotypes and clichéd portrayals in their advertising that fail to reflect…
‘Be affordable, convenient, and authentic or fall behind’
While UK consumer confidence falters under persistent economic pressures, Britain is still a land of opportunity for brands to adapt…
M&C Saatchi appoints new group chief strategy officer
M&C Saatchi Group UK is strengthening its integrated leadership team with the appointment of a new group chief strategy officer,…
London Eye starts year-long campaign for 25th birthday
The London Eye is marking its 25th birthday with the launch of a year-long, multi-channel campaign focusing on the human…
Frenemy at the gates: Industry battles with future of AI
The marketing and advertising industry is facing a classic dilemma over the adoption of artificial intelligence tools, with most professionals…
Top brands resist pressure from Trump and boost DEI
US president Donald Trump’s executive orders targeting diversity, equity, and inclusion (DEI) and sustainability initiatives might have pressured the likes…
IPA chief: ‘Creativity isn’t a nice to have. It’s all we have’
New IPA president and BBH chief executive Karen Martin has issued a rallying cry to the industry to put “human…
Asda chief resigns as agency review enters final stages
Asda chief customer officer David Hills is to leave the supermarket giant after just 18 months in the role, as…
Trump’s trade war set to hit global advertising spend
US president Donald Trump’s obsession with trade tariffs is not only giving UK Chancellor Rachel Reeves a headache, it is…