Škoda goes nuts for inspiration to launch the Elroq SUV
Škoda has drafted in a cast of chipmunks, raccoons and hummingbirds to launch the Elroq model, its first electric compact…
advertising
Alliance of Independent Agencies bolsters leadership
The Alliance of Independent Agencies, the UK industry body formed from the collapsed Marketing Agencies Association (MMA), has extended and…
CIM signs pact with African group to advance profession
The Chartered Institute of Marketing is joining forces with the African Marketing Confederation to collectively advance the marketing profession, for…
Lottery chief Vidler to chair the Advertising Association
The Advertising Association has appointed Andria Vidler, chief executive of National Lottery operator Allwyn UK, as its new president, succeeding…
What love songs can really teach us about brand loyalty
Too often brand loyalty is characterised by what we can see in Google Analytics, or similar. It’s all about value,…
London HIV prevention group hands brief to Unlimited
The London HIV Prevention Programme (LHPP), a Government backed health awareness scheme, has appointed the Unlimited group – led by…
Durex calls for Brits to lube up for this Valentine’s Day
Durex is aiming to get Brits glowing this Valentine’s Day with a bold, sex-positive campaign that is all about embracing…
Workaholics ‘ditch morality as they obsess over results’
Marketing and advertising workaholics beware; while you may think you are showing your dedication to the cause, going above and…
Brittany Ferries ad blitz makes play on linguistic quirks
Brittany Ferries is aiming to celebrate the rare, quirky, and unforgettable holiday experiences that set its journeys apart in a new…
Marketing operations are not fit for purpose, say CMOs
Marketing leaders might be doing their best to keep up with a fast-evolving landscape, but inefficiencies and misaligned business structures…