McVitie’s goes for indulgence to push Signature range
McVitie’s is aiming to take the classic British “biccie” to a whole new level with the launch of a campaign…
advertising
Bad bosses ‘are to blame for WFH productivity issues’
Agency bosses who are blaming remote working for a drop in staff productivity need to take a long hard look…
How to choose the right path for digital experiences
There is little doubt we are at a crossroads for digital experiences. On the one hand, consumers are more expectant…
B&Q showcases tradeswomen in bid woo influx of talent
B&Q TradePoint, the home improvement retailer’s trade brand, is tapping into this weekend’s International Women’s Day to launch an initiative…
All In Census starts 7-day countdown at Piccadilly Lights
The Advertising Association has launched the countdown to its 2025 All In Census at the Piccadilly Lights this week, with…
Wagamama hires ex-Krispy Creme chief to drive growth
Wagamama is aiming to drive its brand to the next level in the UK and beyond with the appointment of…
Krow opens automotive wing on the back of acquisition
Krow Group is launching a new global automotive marketing agency after acquiring April Six Mobility, whose clients include BMW Group,…
VML scoops €82.5bn Italian finance giant’s global brief
Generali, Italy’s largest insurance and asset management provider and one of the world’s leading finance groups, has appointed VML as…
IPA: Copyright shake-up must not kill creative industries
Agency group the IPA has waded into the row over the Government’s plans to overhaul copyright laws to boost the…
Velux hands Accenture Song brief to light up the world
The Velux Group, the company behind the windows which adorn nearly every loft extension in the UK and beyond, has…