Why brands are streaming to advanced TV advertising
The rise of on-demand streaming services has completely disrupted the television industry and the way in which content is consumed….
advertising
Why the John Lewis campaign marks a turning point
Advertising, like everything else in popular culture, works in cycles, and we’re witnessing a very interesting shift in tone and…
TV Licensing signs up leading actors for TV ad return
TV Licensing is launching its first TV ad campaign for five years, centring around the idea that paying for or…
ASA reveals huge surge in complaints about online ads
The effectiveness of online ads may still be open to debate, but one thing is certain, consumers are growing increasingly…
WeBuyAnyHome launches ‘mini-blockbuster’ TV push
WeBuyAnyHome, the company which claims to be able to make a cash offer on a residential home within 24 hours…
Marketers claim obsession with data is killing creativity
Arguments over what comes first, the data or the creative, have been vexing agency minds for decades. But marketers, it…
Lords demand clampdown on ‘murky’ online ad industry
The House of Lords Communications Committee has slammed the online ad market – despite hailing the wider industry as a…
Masticating footballer ad comes unstuck for Wrigley’s
A TV ad for Wrigley’s Extra gum, which featured a woman chewing gum while playing football has been banned over…
‘In-play’ gambling ads banned in new CAP crackdown
Gambling companies are facing a new advertising crackdown to prevent them from targeting problem gamblers with free bets and bonuses…
Ad body scoffs at claims that TV spots make kids gorge
The Advertising Association has hit back at Cancer Research UK claims that youngsters who watch over three hours of commercial TV a…