Agencies ‘must fix broken fees system or face decline’
Advertising and marketing agencies are being urged to grasp the nettle and finally ditch reliance on charging by the hour…
advertising
Brands can now use John Lewis Partnership data offsite
The John Lewis Partnership has boosted its retail media offer by allowing brands to activate ad campaigns across a range of…
Simon Spyer leaves Iris to launch ‘something special’
Simon Spyer, the CEO of data driven and performance marketing at Iris, has quit the agency after eight years and…
Mission drafts in oil man as new boss of agency group
Mission Group has shunned the agency world to appoint its new chief executive, instead opting for a man who has…
Brits expect data transparency not smoke and mirrors
Nearly two-thirds (59%) of consumers are uncomfortable with their data being used to train AI systems but rather than rejecting…
Entry-level jobs plummet as UK businesses turn to AI
School leavers and graduates are facing an uphill struggle to get on the career ladder in the UK, with entry-level…
Cannes 2025: Have tech giants finally replaced D’Ott?
As the dust settles on yet another Cannes Lions International Festival of Creativity – and finance directors across the land…
Most GenAI marketing tools ‘already passed sell-by date’
Another day, another AI warning for marketers, amid claims that professionals are pouring more and more time and money into…
Small screen, big change: Mobile overtakes TV viewing
Brand owners and their agencies need will be adapt their ads to be viewed in miniature rather than on widescreen…
Findmypast hires agency to step up assault on Ancestry
UK genealogy service Findmypast is aiming to step up its challenger brand strategy with the appointment of a new agency…