Rise of engagement to spark bonanza for data and tech
Data and technology will be the big winners in 2018, according to a new global study by Group M, which…
advertising
‘Severed head’ condemns Snowman horror movie
Universal Pictures has found itself knocked off the ad watchdog’s Christmas list after running a TV trailer for horror movie…
Supermarkets urged to boycott Sun, Mail and Express
The Stop Funding Hate campaign – a group set up to force brands to withdraw ad revenue from The Sun,…
39 million Brits feel alienated by advertising campaigns
A new study has confirmed the marketing industry’s blinkered view of UK consumers with just one in ten Brits feeling…
Itching to complain? ASA scratches out Vagisil gripe
Advertising Standards Authority bosses certainly cannot say their job is boring; after all, they regularly get their hands dirty on…
Tom Hardy Sky Mobile TV ad shot down by watchdog
Tom Hardy might have played the indestructible Spitfire pilot in the blockbuster Dunkirk but his appearance in Sky Mobile’s “free…
Medialab hires John Ayling ‘lifer’ Venes for TV boost
Medialab Group is aiming to beef up its TV planning and buying division with the recruitment of John Ayling &…
Brexit and Trump ‘forcing brands to reign in campaigns’
The success of Donald Trump and the Brexit victory may have sent huge swathes of the population into deep depression…
Google ripped down over 1.7bn ‘bads ads’ in 2016
Google may have dropped its “Don’t be evil” corporate motto 16 months ago but it claims to be still stamping…
Is sales promotion really so odious?
Remember the time when a binman was a binman and not a waste management executive? The marketing industry has a…