Retailers urged to act as booze and shoes lead cutbacks
UK retailers need to draw up new marketing and promotional strategies to counter the continuing cost of living crisis, with…
advertising
Leeds Building Society hires Joint for creative brief
Leeds Building Society has appointed independent agency Joint as its lead creative partner, across both consumer and B2B markets, following…
Marketers jump on AI with gusto but keep a tight grip
As agency groups battle it out to prove they have the shiniest AI tools, it has been revealed that UK…
Print recovery continues as Covid is finally put to bed
Despite the ongoing rise of digital platforms, consumers are increasingly turning back to print media, particularly when it comes to…
Ex-graduate trainee nets John Lewis chief customer role
John Lewis & Partners has lured back former graduate trainee Anna Braithwaite – who recently quit Marks & Spencer –…
Nectar360 Pollen buzzes into the retail media market
Nectar360, the Sainsbury’s-owned loyalty, insights and media business, is set to launch a unified retail media platform – backed by…
White, middle-class men dominate WPP CEO shortlist
The battle to succeed WPP global boss Mark Read has kicked off in earnest, although the shortlist is reportedly dominated…
Tena ‘Rethink Bladder Leaks’: A true show of strength
Sadly, it seems to get everyone in the end, some sooner than others, but leaky bladders are an age-old problem…
Why cutting marketing in hard times is fatal for brands
In times of economic downturn or uncertainty, businesses often look inward – streamlining operations, freezing hires, and yes, slashing budgets. In…
Odds stacked against ‘Ladbucks’ after ASA ad ban
The future of Labrokes’ reward scheme, Ladbucks, appears to be in jeopardy following a ruling that the brand too closely…