Global boosts TfL poster offer in major data-driven push
Media and entertainment group Global has launched its new eight-year advertising contract with Transport for London by ushering in what…
advertising
Bosses admit being too hasty in ditching staff for AI
Brand owners and their agencies are being warned to think twice before replacing staff with AI tools on the back…
Unicorn and Nessie star in Leith swansong for Irn-Bru
The Irn-Bru advertising and marketing account might be moving out of Edinburgh’s Leith Agency to London-based Lucky Generals but it…
Lipton picks independent to infuse growth for Pukka
Lipton Teas & Infusions fruit and herbal tea brand Pukka has appointed a new agency to run its global account…
The Kite Factory opens growth consultancy offshoot
Independent media agency The Kite Factory has launched a new growth consultancy designed to help brands overcome marketing complexity and…
Most Brits hold on for sales but many live to regret it
Confirmation – if it were needed – that Brits love nothing more than a bargain has emerged in a new…
Wilkinson Sword Intuition unveils ‘bluntly honest’ push
Edgewell Personal Care is launching a major new pan-European campaign for female shaving brand Wilkinson Sword Intuition, by “boldy going…
Screwfix appoints new agency for advertising overhaul
Kingfisher-owned Screwfix is plotting a major overhaul of its advertising and marketing activity following the appointment of M&C Saatchi Group UK,…
Bellwether: Rise of precision, accountability, and results
New figures from the Q1 IPA Bellwether Report reveal the majority of UK firms revised their total marketing budgets down, in…
Direct marketing shines bright amid economic storms
Further proof – if it were needed – of direct marketing’s resilience in the face of economic uncertainty has once…