F&F tackles life’s mishaps with ‘Style It Out’ platform
Tesco clothing and home brand F&F is aiming to show how the range can provide the composure to face life’s…
advertising
Agencies firmly in the firing line as CMOs plot cutbacks
Advertising and marketing agencies are set to bare the brunt of a new round of client cutbacks, with CMOs planning…
Moss brings in shop to put finishing touches to rebrand
Moss – the retailer which recently rebranded from Moss Bros and can trace its roots back over 170 years –…
Britain’s got ad talent but very few working class heroes
The advertising industry appears to be making steady progress in many areas, including creating a decent work/life balance, female representation…
MSQ polishes up integrated offer with Turtle Wax win
Car care brand Turtle Wax has appointed MSQ as its global media agency of record following a competitive pitch, which will result…
Specsavers gets in bed with Elton John for global launch
Specsavers is launching a major integrated marketing campaign across YouTube, OOH, press, social and in-store to highlight its global partnership…
‘Monkey’ returns in first PG Tips ad campaign by NCA
Lipton Teas & Infusions brand PG Tips is bringing back “Monkey” in the first work by New Commercial Arts since…
Asda raids Morrisons to bring in new marketing chief
Asda has poached Morrisons chief customer and marketing officer Rachel Eyre – the former Sainsbury’s and Barclays executive – to…
Michel Roux cooks up Albert Bartlett Jersey Royals blitz
Albert Bartlett, which claims to be the UK’s largest potato grower, is launching the first major campaign in support of…
No brainer: Marketers urged to tap into neuroforecasting
Analysing brain activity can provide a more effective, accurate means for forecasting consumer decision-making and market behaviour than common conventional…