Bellwether reaction: Can you afford not to advertise?
This week’s IPA Bellwether Report reveals worrying signs that the economic uncertainty is starting to hit marketing budgets, despite some…
advertising
Brave brands riding out storm with buoyant budgets
Total UK marketing spend appears to have ridden out the cost of living storm in Q2 at least, although the…
Cadbury unleashes major blitz for new mystery bars
Cadbury is aiming to create its own heatwave with the launch of a new nationwide campaign called ‘Cadbury Mystery Bars’…
mSix&Partners scheme targets young diverse talent
mSix&Partners – the agency network which is a joint venture between The&Partnership and GroupM – is launching a new apprenticeship…
Brooklyn Brothers opens Night School for diverse talent
London agency The Brooklyn Brothers has kicked off the third year of its Night School initiative, designed to attract young…
‘Off the map’ Scottish isles force VisitBritain to axe ads
The Government has been forced to axe a VisitBritain campaign running in UK airports, designed to promote the country to…
Govt blitz urges brands to divert adspend to price cuts
The marketing and advertising industry is set to face new pressure on budgets amid Government plans for a major campaign…
Wake-up call as burnt out creatives threaten exodus
The Great Resignation may have been sparked by disgruntled workers in China recoiling at their 72-hour working week but it…
Brands still failing on inclusion and authenticity in ads
British women from ethnic minority backgrounds still feel their ethnic group is portrayed negatively in advertising, with over a third…
Dreams jumps in with Iris to spring back from Covid
British bed retailer Dreams has appointed Iris to handle its advertising and marketing account – estimated to be worth up…