Birra Moretti pushes ‘piaceri semplici’ in global ad blitz
Birra Moretti is launching a new global campaign to bring to life its Italian heritage by promoting the joy of…
advertising
Cycling UK aims to shift up a gear with Elvis rebranding
Cycling UK, the UK’s cycling charity, has today unveiled a new brand identity, as part of its mission to create…
WPP tackles revolt with free beef ragu and garlic bread
WPP is busting the myth that there is no such thing as a free lunch by wooing staff back to…
Visitors become star of the show in Mme Tussauds blitz
Madame Tussauds London is shifting away from celebrity figure-centric communications by putting the spotlight on the interactivity of the visitor…
Identity crisis: Clichéd ads alienating UK consumers
Brands stand accused of continuing to rely on regional stereotypes and clichéd portrayals in their advertising that fail to reflect…
‘Be affordable, convenient, and authentic or fall behind’
While UK consumer confidence falters under persistent economic pressures, Britain is still a land of opportunity for brands to adapt…
M&C Saatchi appoints new group chief strategy officer
M&C Saatchi Group UK is strengthening its integrated leadership team with the appointment of a new group chief strategy officer,…
London Eye starts year-long campaign for 25th birthday
The London Eye is marking its 25th birthday with the launch of a year-long, multi-channel campaign focusing on the human…
Frenemy at the gates: Industry battles with future of AI
The marketing and advertising industry is facing a classic dilemma over the adoption of artificial intelligence tools, with most professionals…
Top brands resist pressure from Trump and boost DEI
US president Donald Trump’s executive orders targeting diversity, equity, and inclusion (DEI) and sustainability initiatives might have pressured the likes…