Jingle all the way: Xmas bonus pushes spend to £29.3bn
The UK is still on course to achieve the fastest advertising recovery of any major European market this year –…
advertising
BrewDog issues ‘gold plated’ apology as ASA snarls
BrewDog has issued an uncharacteristic apology over the mistakes it made for the “solid gold” beer can promotion – in…
Brand purpose campaigns ‘drive customer acquisition’
Industry creative chief Steve Harrison might have to eat his own caustic words on brand purpose marketing campaigns after a…
Four in ten have ditched adland for a change of career
The advertising industry has been hit by an exodus of staff, with more than two-fifths (42%) of workers quitting the…
What a rotter: Data and tech now key to Cannes success
Adland’s luvvies might not like it but it seems that data and technology were two of the biggest drivers of Grand Prix-winning…
Steve Harrison: Loony lefties have taken over adland
The “metropolitan elite” has hijacked the advertising industry to promote its progressive agenda, hectoring the mainstream and losing commercial effectiveness…
Wickes goes to bathroom for first TV ad in a decade
DIY and trade home improvement retailer Wickes is launching a new TV campaign – its first bathroom focused activity for ten…
Adland’s pale, male and stale brigade survive Covid cuts
The Covid-19 pandemic’s devastating effect on the UK agency market has been laid bare in the 2020 IPA Agency Census,…
Rail groups unite to keep kids off tracks post-lockdown
Network Rail and British Transport Police have joined forces to pre-empt a post-lockdown surge in the number of trespass incidents…
Publicis launches apprentice scheme for diversity push
Young people from marginalised communities are being offered a new path into advertising with the launch of a Publicis Groupe-backed…