VML scoops €82.5bn Italian finance giant’s global brief
Generali, Italy’s largest insurance and asset management provider and one of the world’s leading finance groups, has appointed VML as…
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IPA: Copyright shake-up must not kill creative industries
Agency group the IPA has waded into the row over the Government’s plans to overhaul copyright laws to boost the…
Velux hands Accenture Song brief to light up the world
The Velux Group, the company behind the windows which adorn nearly every loft extension in the UK and beyond, has…
Škoda goes nuts for inspiration to launch the Elroq SUV
Škoda has drafted in a cast of chipmunks, raccoons and hummingbirds to launch the Elroq model, its first electric compact…
Alliance of Independent Agencies bolsters leadership
The Alliance of Independent Agencies, the UK industry body formed from the collapsed Marketing Agencies Association (MMA), has extended and…
CIM signs pact with African group to advance profession
The Chartered Institute of Marketing is joining forces with the African Marketing Confederation to collectively advance the marketing profession, for…
Lottery chief Vidler to chair the Advertising Association
The Advertising Association has appointed Andria Vidler, chief executive of National Lottery operator Allwyn UK, as its new president, succeeding…
What love songs can really teach us about brand loyalty
Too often brand loyalty is characterised by what we can see in Google Analytics, or similar. It’s all about value,…
London HIV prevention group hands brief to Unlimited
The London HIV Prevention Programme (LHPP), a Government backed health awareness scheme, has appointed the Unlimited group – led by…
Durex calls for Brits to lube up for this Valentine’s Day
Durex is aiming to get Brits glowing this Valentine’s Day with a bold, sex-positive campaign that is all about embracing…