Deceased stars lend voices to Pancreatic Cancer push
Pancreatic Cancer UK is launching a major marketing and fundraising campaign, Lost Voices: Help us break through the silence, to…
advertising
Majestic heads to Tunbridge Wells for Cheeky agency
Majestic Wine has shunned the bright lights of London to appoint its new creative agency, hiring Cheeky Communications, based in…
Jingle all the way: Xmas bonus pushes spend to £29.3bn
The UK is still on course to achieve the fastest advertising recovery of any major European market this year –…
BrewDog issues ‘gold plated’ apology as ASA snarls
BrewDog has issued an uncharacteristic apology over the mistakes it made for the “solid gold” beer can promotion – in…
Brand purpose campaigns ‘drive customer acquisition’
Industry creative chief Steve Harrison might have to eat his own caustic words on brand purpose marketing campaigns after a…
Four in ten have ditched adland for a change of career
The advertising industry has been hit by an exodus of staff, with more than two-fifths (42%) of workers quitting the…
What a rotter: Data and tech now key to Cannes success
Adland’s luvvies might not like it but it seems that data and technology were two of the biggest drivers of Grand Prix-winning…
Steve Harrison: Loony lefties have taken over adland
The “metropolitan elite” has hijacked the advertising industry to promote its progressive agenda, hectoring the mainstream and losing commercial effectiveness…
Wickes goes to bathroom for first TV ad in a decade
DIY and trade home improvement retailer Wickes is launching a new TV campaign – its first bathroom focused activity for ten…
Adland’s pale, male and stale brigade survive Covid cuts
The Covid-19 pandemic’s devastating effect on the UK agency market has been laid bare in the 2020 IPA Agency Census,…