Rapp retains ScottishPower for smart meter roll-out
Rapp has beaten off all-comers to retain ScottishPower’s UK domestic and SME direct marketing account, which it has handled since…
agency news
Partners opens lab to bring customers into agency
Partners Andrews Aldridge is further bolstering its use of technology by setting up a research and user test lab designed…
Burn boosts digital offering with agency acquisition
Brand response agency Burn, set up by former Black Cat duo Julie Cheetham and Guy McConnell, has expanded its digital…
Now brings in Fuel chief Wall to launch data unit
Now, the agency co-founded by former Rapier executive creative director John Townshend, is beefing up its data analysis function by…
Cello shake-up sees CRM agencies rebranded Signal
The Cello Group is pooling three of its marketing agencies – Tangible, Blonde Digital and Instinctiv – and rebranding them under…
Hertz shuns media agencies to appoint NetBooster
Car rental giant Hertz has ignored the advances of traditional agencies to appoint digital performance marketing specialist NetBooster to handle its…
Grey taps into WDMP team to launch DM operation
Grey London has moved to fill the whole in its CRM expertise, created by the decision to dispense with the…
Rapp eyes Far East growth with Chinese agency pact
Rapp is aiming to make major inroads into the burgeoning Chinese market by striking an alliance with independent CRM agency…
Mobile specialist hands TV push to Media Octopus
Envirofone, which claims to be the UK’s leading mobile phone recycling service with more than 4 million “happy” customers, has…
Scandinavian invaders plot raid on content agencies
Some 2,000 years after Scandinavian pirates set foot on mainland Britain and changed the face of the country forever, a…