Agencies ‘falling short’ on agility, AI, speed and diversity
The vast majority of multinational brands are looking to improve their agency model, with just few believing their current model…
agency news
Crisis chief to boost Kite Factory charity strategy offer
Independent media agency The Kite Factory has poached one of its long-standing charity clients to the role of strategy director, ramping…
Havas in global deal to boost clients’ ecommerce efforts
Marketing services giant Havas has signed a global deal with cloud-based ecommerce software company Mirakl in a move which it…
IPA jumps into bed with TikTok to woo diverse talent
Advertising and marketing agency body the IPA has joined forces with TikTok for Business for a new ad campaign featuring…
Wunderman launches AI tool to test response to ads
Wunderman Thompson is tapping into the power of artificial intelligence by launching a creative testing solution, designed to helps brand…
VCCP agency launches tech focused insight spin-off
VCCP Group-owned Watermelon Research is launching a new technology-focused market research spin-off agency, which aims to provide a ‘one-stop shop’…
Havas CX Helia hands insider top data and martech job
Cirencester-based Havas CX Helia has promoted managing partner Ben Braiden to head of martech and data in a move which…
VCCP boosts ‘creator team’ in social media expansion
VCCP London has expanded its dedicated creator team and onsite facilities as its steps up its drive to tap into…
Industry pays tribute to ‘remarkably special’ Nigel Jones
Friends, colleagues and leading industry figures have paid tribute to FCB Global chief Nigel Jones – former junior chess champion,…
TMW strengthens senior team with three appointments
TMW Unlimited has bolstered its senior management team with two promotions and one new recruit following a period of major…