Anglian hires Blueberry Wave to build data platform
Anglian Home Improvements is overhauling its customer communications strategy to bolster its attack on main rival Everest with the appointment…
Anglian
Martin Troughton joins Safestyle as UK marketing chief
Former Everest and Anglian marketing chief Martin Troughton has made it a hat-trick of roles at home improvement companies by…
Troughton consults lawyers over ‘bizarre’ Everest exit
Everest Home Improvement marketing director Martin Troughton – the former DM agency boss who joined the company from bitter rival…
Everest brings in Anaylin to boost attack on Anglian
Everest is continuing to ramp up its offensive against home improvement rival Anglian by implementing a new CRM and data management platform…