Epsilon fingered in US lawsuit over selling scam data
The former owner of data-driven marketing giant Epsilon has been forced to cough up $150m (£110m) in an effort to avoid…
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Personalisation gives Domino’s big slice of the market
The jury is still be out on the value of online personalisation but pizza giant Domino’s is definitely reaping the…
Consumers demand quality not quantity from online ads
Client marketers must stop treating online advertising as a way of turning consumers into sales fodder and start treating the…
Dune data strategy shines as insights fuel £4.4m boost
Shoe retailer Dune London has proved that a personalised ad strategy based on advanced data analysis and insights can add…
Ethical retailer sees £700k boost from axing retargeting
Marketers who persist in using retargeting techniques – even though consumers hate to be chased around the Internet – need…
Consumers warn brands: ‘stop stalking us online or else’
Brands which use online ads that stalk consumers as they move from website to website risk reputational damage and even…
Publicis: $4.4bn Epsilon deal ‘better value than Acxiom’
Publicis has finally agreed the acquisition of data-driven marketing giant Epsilon for $4.4bn (£3.4bn), in a deal which chief executive…
Scotch & Soda raises glass to personalisation strategy
Fashion brand Scotch & Soda, favoured by the likes of Eddie Redmayne and Justin Timberlake, is hailing a five-fold incremental…