Marketers see AI creative benefits but want new laws
Marketing creatives no longer view AI tools as a way to replace human creativity but to enhance it with four-fifths…
copywriting
Faster faster: Marketers trapped on AI content treadmill
The rise of artificial intelligence has left many content marketers feeling like they are trapped on a fast-moving treadmill that…
Copywriters ‘set to drive the next wave of generative AI’
Claims that copywriters and “creative thinkers” will end up on the scrapheap from the rise of generative AI have been…
Copywriting most at risk as marketers reveal AI goals
Generative AI may be yet another phenomenon being compared to teenage sex: everyone’s talking about it, only a few know…
Creatives embrace ChatGPT but ‘AI anxiety’ escalates
Generative AI – including the likes of ChatGPT – has already made major inroads into the creative industry, although there…
CIM unveils new AI training programme for marketers
The Chartered Institute of Marketing is aiming to bring marketers up to speed with the latest innovative AI marketing software…
Spooner on…should copywriters worry about ChatGPT?
The wind screeches along glamorous, crack-dealer haunted, downtown Blank Street BN1, stirring the skittering skeins of tangled paper and plastic,…
AI technology now ‘better at copywriting than humans’
Businesses are entering a new era for copywriting, where humans are no longer needed to write about mundane content, according…
GMA launches free ebook from the King of Killer Copy
The Global Marketing Alliance is channelling its inner Boris Karloff with a Halloween special from the marketing industry’s only horror…
Copywriters out in the cold as the machines march on
The writing is on the wall – quite literally – for the humble copywriter after America’s largest bank claimed that…