Why it’s time for a major rethink of the creative model
One of the recurring issues clients face is paying for resources they don’t need. I once had a client tell…
creativity
Holland & Barrett hires Lucky Generals for global drive
Holland & Barrett, the British retailer which can trace its roots back over 150 years, has appointed Lucky Generals as…
AI is a game changer but why is it all so cringeworthy?
It’s mid-May and LinkedIn has spent the past few weeks is losing its mind. Some of the excitable posters are…
Cycling UK aims to shift up a gear with Elvis rebranding
Cycling UK, the UK’s cycling charity, has today unveiled a new brand identity, as part of its mission to create…
IPA chief: ‘Creativity isn’t a nice to have. It’s all we have’
New IPA president and BBH chief executive Karen Martin has issued a rallying cry to the industry to put “human…
Brompton picks Liberty Guild to steer global account
Folding bike brand Brompton is looking to get its advertising and marketing into top gear with the appointment of a…
Three teams of ‘fearless creative thinkers’ join VCCP
VCCP is strengthening its creative department with the appointment of three creative teams following a string of major client wins,…
WPP buys into specialist GenAI firm in innovation drive
WPP is aiming to boost its “brand storytelling” by investing in GenAI specialist Stability AI, which, it is claimed, alongside…
Industry ‘must act now to unlock the best creative ideas’
Marketers and their agencies face a wake-up call over the development of game-changing creative ideas, with poor feedback, laborious sign-off…
Publicis London drafts in duo for international accounts
Publicis London has strengthened its senior creative line-up with the appointment of a new senior creative team to work across…