Marketers see AI creative benefits but want new laws
Marketing creatives no longer view AI tools as a way to replace human creativity but to enhance it with four-fifths…
creativity
Marketers go large on creative but spend is still too thin
Marketing chiefs talk a good game when it comes to valuing creativity, with more than three-quarters insisting creative output is…
How to measure creative impact in a data-driven world
Captivating narratives and visuals aside, marketing is heavily reliant on data-driven approaches to thrive. However, one area many marketers struggle…
Dentsu dismisses privacy fears to sign Snap partnership
Fresh from being let off the hook over its “My AI” chatbot, Snap has joined forces with Dentsu for what the…
Krow promotes creative chiefs to joint group ECD roles
Krow Group is embracing the power of three by appoining a trio of group executive creative directors as part of…
Chris Ward returns to River Group to drive expansion
Former agency chief Chris Ward has returned to The River Group, six years after stepping down to concentrate on his…
Caples honours Hegarty as UK agencies scoop 11 gongs
British agencies picked three golds at this year’s John Caples which also saw BBH co-founder Sir John Hegarty handed The…
Creatives claim they’re not using AI as it’s ‘cheating’
Creatives are increasingly playing it safe when it comes to using artificial intelligence tools – or at least they say…
What’s in store for 2024… for marketing creativity?
It seems like every January, sensational headlines compete for our attention by telling us that, this year, everything will be…
Copywriters ‘set to drive the next wave of generative AI’
Claims that copywriters and “creative thinkers” will end up on the scrapheap from the rise of generative AI have been…