What’s in store for 2024…for AI-driven marketing?
In the ever-evolving landscape of marketing and advertising, the fusion of AI and creative thinking is poised to redefine how…
creativity
Leo Burnett promotes Mark Elwood to top creative role
Leo Burnett UK has promoted Mark Elwood to lead the its creative department as chief creative officer, succeeding Chaka Sobhani,…
Game for a laugh? Brits want ‘feelgood’ Xmas TV ads
Brand owners and their agencies who are still putting the finishing touches to their Christmas ads are being urged to…
Ogilvy UK grabs top spot again in DMA Awards shortlist
Ogilvy UK has continued its decade-long domination of the DMA Awards finalists, with 24 campaigns on the shortlist – 14…
AI will give us more time to think creatively, say CMOs
Fears that AI tools will take over the creative process appear wide of the mark with most marketing chiefs (84%)…
Generative AI ‘now essential part of marketer’s toolkit’
This time last year few people had even heard of generative artificial intelligence let alone started using it but it…
Defiant marketers view advertising as a force for good
Marketing chiefs are refusing to let the challenges of the modern world knock them from their path to success, with…
Revealed: Where it all went wrong at this year’s Cannes
Anyone still scratching their head as to where it all went tits-up at this summer’s Cannes Lions – creatively rather…
Havas swoops for Uncommon in deal worth up to £120m
Havas has acquired a majority stake in Uncommon Creative Studio, claimed to be the fastest growing independent creative company in…
Creatives embrace ChatGPT but ‘AI anxiety’ escalates
Generative AI – including the likes of ChatGPT – has already made major inroads into the creative industry, although there…