AI will give us more time to think creatively, say CMOs
Fears that AI tools will take over the creative process appear wide of the mark with most marketing chiefs (84%)…
creativity
Generative AI ‘now essential part of marketer’s toolkit’
This time last year few people had even heard of generative artificial intelligence let alone started using it but it…
Defiant marketers view advertising as a force for good
Marketing chiefs are refusing to let the challenges of the modern world knock them from their path to success, with…
Revealed: Where it all went wrong at this year’s Cannes
Anyone still scratching their head as to where it all went tits-up at this summer’s Cannes Lions – creatively rather…
Havas swoops for Uncommon in deal worth up to £120m
Havas has acquired a majority stake in Uncommon Creative Studio, claimed to be the fastest growing independent creative company in…
Creatives embrace ChatGPT but ‘AI anxiety’ escalates
Generative AI – including the likes of ChatGPT – has already made major inroads into the creative industry, although there…
CIM unveils new AI training programme for marketers
The Chartered Institute of Marketing is aiming to bring marketers up to speed with the latest innovative AI marketing software…
Govt hails plan to create a million more creative jobs
UK Culture Secretary Lucy Frazer has pledged that the UK creative industries will get a 1 million job boost through…
Ben Golik reunites with Goodman at Uncommon CX
Former M&C Saatchi and Lida chief Ben Golik has been reunited with Jonathan Goodman after being handed the role of…
DMA unites with Merkle for CMO Measurement Toolkit
The DMA has joined forces with Dentsu agency Merkle for a new initiative designed to provide marketing chiefs with guidance…