Cannes trade mission unveils ‘best of UK’ campaign
The Department for International Trade (DIT), in partnership with an industry coalition led by the Advertising Association, has launched a…
creativity
Cannes 2022: Is this year more relevant than ever?
The Cannes International Festival of Creativity. It seems the very thought of it can spark joy and anger in equal…
Bullard exits MRM for top creative role at MullenLowe
MRM UK chief creative officer and European chair Nicky Bullard has quit the agency after six years to join sister…
Ogilvy UK lights up The Pipe apprenticeship scheme
Ogilvy UK is tapping into National Apprenticeship Week with the 2022 launch of its apprenticeship scheme, The Pipe, which aims…
Rob Macdonald goes global as Mars Agency takes off
Mars Agency executive creative chief Rob Macdonald has been promoted to the role of global chief creative officer to guide…
Ogilvy drives into the lead as DMA finalists are revealed
Ogilvy UK has emerged in pole position among the DMA Awards finalists with 22 entries on the shortlist – including…
Messy briefs ‘putting the skids on a third of ad budgets’
Marketers’ shoddy briefing practices not only leave agencies in the dark about what their clients want, they also lead to…
The Winner Takes It All: TMW scoops Abba comeback
Abba have turned to data-driven marketing to promote the new concert which will see the 1974 Eurovision winners perform for…
What a rotter: Data and tech now key to Cannes success
Adland’s luvvies might not like it but it seems that data and technology were two of the biggest drivers of Grand Prix-winning…
Wunderman Thompson signs Shearer for global role
Wunderman Thompson has raided BBDO in Dubai to recruit new global creative client leader Paul Shearer to spearhead the work…