Rob Macdonald goes global as Mars Agency takes off
Mars Agency executive creative chief Rob Macdonald has been promoted to the role of global chief creative officer to guide…
creativity
Ogilvy drives into the lead as DMA finalists are revealed
Ogilvy UK has emerged in pole position among the DMA Awards finalists with 22 entries on the shortlist – including…
Messy briefs ‘putting the skids on a third of ad budgets’
Marketers’ shoddy briefing practices not only leave agencies in the dark about what their clients want, they also lead to…
The Winner Takes It All: TMW scoops Abba comeback
Abba have turned to data-driven marketing to promote the new concert which will see the 1974 Eurovision winners perform for…
What a rotter: Data and tech now key to Cannes success
Adland’s luvvies might not like it but it seems that data and technology were two of the biggest drivers of Grand Prix-winning…
Wunderman Thompson signs Shearer for global role
Wunderman Thompson has raided BBDO in Dubai to recruit new global creative client leader Paul Shearer to spearhead the work…
Aldridge predicts Cannes booty as Brits shine at Caples
UK agencies walked away with 19 gongs at the 43rd Caples Awards, which although half 2020’s haul saw double the…
Covid makes creatives wake up to joys of freelancing
Freelance life may be precarious but it is now more prominent than ever for the creative industry, with the Covid…
Leaders back Budget but baulk at corporation tax rise
The UK business leaders have largely backed Chancellor Rishi Sunak’s Spring Budget in which he revealed extensions to the employment…
First intake joins Marketing Debuts apprentice scheme
Sixteen companies – including Unlimited, Elvis, Red Brick Road, Lucky Generals and The Marketing Store – have now signed up…